Feb. 5, 2026
VIROQUA, Wis. – The Viroqua Tourism Event Grant application window is now open for events taking place between April and December of this year. Event organizers must submit their applications by February 28 for consideration.
The Tourism Event Grant program is designed to support events that attract visitors to Viroqua, enhance the community’s vibrancy, and contribute to the local economy. Eligible events may include festivals, cultural celebrations, sporting events, arts and entertainment experiences, and other activities that draw attendance from outside the immediate area.
Grant funds are intended to help offset event-related expenses while encouraging new, creative, and high-impact programming that aligns with Viroqua’s tourism goals. Both returning and first-time applicants are welcome to apply.
“We are excited to continue to support events that bring energy, visitors, and positive economic impact to our community,” said Allyson Servais, Chamber Executive Director. “This grant program is one way we can invest in experiences that showcase what makes Viroqua such a special destination.”
Applications must be submitted by February 28, and all funded events must take place between April and December. Full application details, eligibility requirements, and submission instructions can be found at www.viroquachamber.com/events/grant-applications/.
Event organizers are encouraged to apply early and reach out with any questions.
For questions, contact the Viroqua Chamber at infodesk@viroquachamber.com or 608-637-2577
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