June 20, 2025
The Viroqua Chamber of Commerce announced this week they have named Allyson Servais as their next Executive Director following a highly competitive regional search. The announcement says Servais will officially begin her role on June 23.
The Chamber announcement cites the combination of Servais’ local roots and broad experience as a key reason for being chosen to lead the organization. A native of nearby Coon Valley, Servais brings deep local roots and a passion for supporting the people, places, and businesses that make the Driftless Region so special. With over a decade of experience in nonprofit leadership, education, and community engagement, she’s ready to help lead the Chamber into a strong and vibrant future.
Most recently, Servais served as International Relations Education Coordinator for the U.S. Olympic and Paralympic Committee, managing global programming and international leadership development. Prior to that, she spent several years at Gundersen Medical Foundation in La Crosse, where she led fundraising efforts, supported medical education, and championed workplace wellness initiatives.
She holds a Master’s Degree in Organizational Leadership from St. Mary’s University of Minnesota and a Bachelor’s in Sport Management and Sociology from UW-La Crosse.
“Her experience, energy, and connection to the region make her the ideal leader to guide the Chamber’s next chapter,” said Chamber President Niki Steele.
Angi Endicott will continue in her current role, working alongside Servais, and interim Executive Director, Aaron Aslin, will remain on staff through August 1 to support a smooth leadership transition.
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