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Gov. Tony Evers visits Miles of Smiles Daycare in Westby on Monday - contributed photo

Gov. Evers, DCF announce new survey finds child care industry unable to serve 33,000 kids due to lack of staff

Sept 16, 2024

MADISON, Wis.—Gov. Tony Evers, together with the Wisconsin Department of Children and Families (DCF), today announced the results of DCF’s Child Care Supply and Demand Survey, which found almost 60 percent of providers across the state have unutilized capacity, such as closed classrooms, due primarily to staff shortages. Providers report that if they could operate at full capacity, they could serve up to 33,000 more kids.

“Working parents across our state depend on having high-quality, affordable child care so they can get to work and feed their families, but with providers closing their doors and reducing slots due to staffing, affordable child care is becoming harder and harder to find,” said Gov. Evers. “This is not sustainable. If we want to address our state’s generational workforce challenges, we must make sure childcare centers have the resources they need to keep their doors open, pay their staff fairly, and serve as many kids as possible. It’s as simple as that.”

“The fully-funded Child Care Counts Program provided crucial support for child care providers to avoid big tuition increases while recruiting and retaining qualified staff,” said DCF Secretary Jeff Pertl. “Unfortunately, part of the large workforce shortage that we are seeing in this survey is a ripple effect of the Child Care Counts payments being cut in half and a preview of what we can expect should the program not receive state funding.”

Due to razor-thin margins, Wisconsin childcare centers can only pay lead teachers an average of $13.55 per hour, less than half of the average hourly wage of $28.34 for Wisconsin workers. Unlivable wages and few or no benefits are causing qualified early care and education professionals to leave the field. With a lack of staff, childcare providers are stuck closing more classrooms and serving fewer kids while watching their waitlists grow. Providers reported in the survey that a total of 48,000 kids are on waitlists in Wisconsin.

Raising rates is difficult for childcare providers as families are already struggling to pay the current prices. A report released by Forward Analytics highlighted that Wisconsin’s average cost for newborn care was between $10,400 and $13,572 annually in 2021. The report also shows that childcare costs can consume up to 36 percent of a family’s household income for parents under the age of 25 at the median income and 18 percent for parents between 25 and 44 at the median income. For a typical family with parents under 25, childcare costs can reach as high as 70 percent of the household’s income for two children in care. The report highlights that the cost of child care for two young children in Wisconsin is now more than the average rent or mortgage and exceeds the annual cost of tuition to send two students to the University of Wisconsin-Madison. Unlike college, there are no loans for child care, and services are paid for in cash, up-front at a time when families are just starting out. However, the price families pay doesn’t come close to the average true cost of $33,715 per year to care for an infant, which is what providers would need to pay their staff fairly and cover all expenses of running their business.

A long-term investment in the well-established, successful Child Care Counts Program is needed to increase capacity and reduce waitlists. Launched in 2020 via federal relief dollars, the program has delivered over $750 million in upstream support to childcare providers to increase wages, provide benefits, expand access, and more. It has helped more than 5,314 childcare providers keep their doors open, ensuring the employment of 64,533 childcare professionals and allowing providers to continue to care for more than 364,280 kids. According to a report from The Century Foundation, 2,110 childcare programs are projected to close without additional continued investments, resulting in over 87,000 children without childcare in Wisconsin and the loss of over 4,880 childcare jobs. Additionally, the lack of access to child care could potentially cause about half a billion dollars in economic impacts across the state.

“The Child Care Counts Program has helped to keep our center in business and fully operational as we were able to retain staff with bonuses and wage increases as well as lure new staff members with sign-on bonuses,” said a Wisconsin child care provider.

ADDITIONAL BACKGROUND ON GOV. EVERS’ EFFORTS TO SUPPORT CHILD CARE COUNTS

Gov. Evers’ 2023-25 budget proposal included making the Child Care Counts Program a permanent state program with a more than $340 million investment to help keep Wisconsin workers in the workforce, expand access to affordable child care for working families, and support early care and education providers. This funding and many other budget investments to support working families were ultimately removed from the final budget by Republicans in the Wisconsin State Legislature.

Additionally, Gov. Evers has repeatedly called on the Legislature to pass his comprehensive workforce plan, which would stabilize Wisconsin’s childcare industry and prevent its collapse, among other issues facing Wisconsin’s workforce. Similar to his original budget proposal, Gov. Evers’ comprehensive workforce plan would have provided more than $340 million for the Child Care Counts Program. After months of Republicans delaying action on Gov. Evers’ comprehensive workforce plan to help keep childcare provider doors open and provide direct investments designed to immediately help parents afford child care, Gov. Evers directed $170 million in emergency stopgap funding to DCF to continue the Child Care Counts Program at current funding levels through June 2025.

In May, Gov. Evers and the Wisconsin Economic Development Corporation (WEDC) also submitted a formal s. 13.10 request to the Republican-controlled Joint Committee on Finance (JFC) to release $15 million aimed at supporting childcare providers and working families across Wisconsin that was included in the 2023-25 biennial budget signed by the governor. Under the submitted request, the $15 million would be directed to support the successful Child Care Counts Program in partnership with DCF. Unfortunately, the Republican-controlled JFC has refused to release this already-approved funding despite more than a year passing since this funding was signed into law.

An online version of this release is available here.

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