27th Annual Twinklefest Parade to light up Viroqua

VIROQUA, Wis. – The Viroqua Chamber is delighted to present the 27th annual Twinklefest Parade, set to dazzle downtown Viroqua on November 24 at 6:00 p.m. Join us for an evening filled with holiday spirit and community celebration, featuring over 50 floats decked out in festive holiday lights.

The excitement begins earlier in the day on Court Street at 3:00 p.m. There will be a myriad of activities for all ages.  Century 21 Affiliated will help capture holiday memories by offering free photos with Santa Claus from 3:00 p.m. to 5:00 p.m., and the Waffle Wagon will be set up on Court Street serving up tasty treats.  Donation stations will be run by Bethel Butikk, Toys for Tots, and Living Faith Food Pantry, collecting nonperishable food items, new toys, and personal care items to help make the holidays brighter for families in our community.

Additionally, Heartland Holiday Wreaths will be available for purchase, and Snowtrekker provides a cozy warming tent to ensure everyone stays warm and comfortable. For spectators watching the parade, a warming station hosted at Peoples State Bank will be open during the parade and will be giving away hot cider and popcorn.

As a special treat before the parade, the Temple Theatre will host a free showing of the holiday classic “Elf” at 3:00 p.m., inviting families and friends to gather and enjoy the holiday special.

Post-parade, the festivities continue with after-parties located throughout downtown Viroqua. Join in the festivities at Driftless Cafe, Bluedog Cycles, and Second Time Around for additional fun and camaraderie.

“The Twinklefest Parade has been a cherished tradition for 27 years, bringing the community together in a display of holiday spirit,” said Larkin Breckel, Assistant Director at the Viroqua Chamber. “We invite everyone to join us for an evening filled with joy, generosity, and the magic of the season.”

This beloved community event, organized by the Viroqua Chamber, promises a festive kickoff to the holiday season, showcasing the best of Viroqua’s community spirit. Don’t miss the twinkling lights, excellent floats, and heartwarming festivities that make Twinklefest Parade an event to remember.

For more information about Twinklefest Parade and associated events, visit or call the Viroqua Chamber at (608)637-2575

Oh, hi there. 👋 We are so glad you found us.

If you like our content maybe you want to sign up for our daily email. It's free and you won't miss any stories. One email a day with two or three top stories. It's like having your own personal newspaper. And we won't overload your inbox. Promise.

We don’t spam!

Tim Hundt

Add comment

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

13th Annual Tractor Ride for Cancer

13th Annual Tractor Ride for Cancer